An Innovative Technology
for your well-being

BRID uses a powerful cleaning technology called Photocatalytic Oxidation (link) (PCO).
BRID's ceramic filter, it is treated in a specific firing cycle with a special visible activated Titanium Dioxide; it absorbs radiation from a precisely calibrated LED board and attacks pollutant molecules, breaking apart their chemical bonds and turning them into harmless substances.
The typical drawback of photocatalytic purifiers is that they use UV light, which produces ozone, that is, in itself, a toxic air pollutant. By using LED visible lights only, thanks to the TiO2 high reactivity, BRID is the first truly ozone free photocatalytic air purifier.


Cleaner, Healthier.

Unlike other filters on the market, BRID does not absorb or retain pollutants but transforms them into other harmless substances. This allows BRID to eliminate harmful substances regardless of their physical form (gaseous or powdered) or size. Mechanical filters such as HEPA filters or filters that physically absorb substances such as ACTIVATED CARBONS, present the risk that these substances may be released once the filters have been saturated and, in the case of bacteria and viruses, they can in turn become , excellent grounds for the proliferation of bacterial flora. * Our Phoebe technology, on the contrary, does not absorb or retain pollutants, bacteria and viruses but "vaporizes" them.


ceramic filters

BRID’s ceramic filters are the key components of P.H.O.E.B.E.® Technology. Our trademark process permanently bounds doped TiO2 nano particles to a precisely engineered ceramic matrix. The porosity of the surface allows to multiply the active surface of the filter, ensuring an unprecedented efficiency for a filter this size. BRID's filters last up to 15 years, simply regenerate them with water to bring them back to their original state.

15 years life time filter icon

One filter,
15 years lifetime

Washable filter icon

under tap water

Hasslefree filter icon



BRID becomes a
Carbon-Monoxide detector

With our optional CO Guardian module, you can always monitor the concentration of Carbon Monoxide in your environment through BRID’s App. A smart alarm will warn you if the level of CO exceedes a dangerous limit.

Proven Results

BRID wins against NOx

NOx is an abbreviation for nitrogen oxides which are a family of poisonous gases composed of nitrogen and oxygen. This pollution is created by man-made events such as fuel combustion, water waste treatment and agricultural activities and emissions of NOx can cause an array of chronic health problems.
Where we can find it:mainly in motor vehicles, wood burning heaters and from industrial waste

A BRID unit was placed inside a 1 cubic meter laboratory glove box that was polluted with a highly concentrated amount of NOx gas (100 ppb). The test was conducted by measuring the air quality wtih a chemiluminescence Thermo 42 I every 10 seconds. This test was conducted by Colorobbia Consulting srl.

brid nox risultato del test

BRID Wins Against PMs

PM or Particulate matter describes extremely small solid particles and liquid droplets suspended in the air. Particulate matter can be made up of a variety of components including nitrates, sulphates, organic chemicals, metals, soil or dust particles, and allergens (such as fragments of pollen or mold spores).
Where we can find it: mainly in motor vehicles, wood burning heaters and from industrial waste.

A BRID unit was placed in a 22 square meter furnished office. The test samples were taken from 6 different positions in the room according to the idications required from the law: UNI EN IS= 14644-1:2016
The test was conducted by Studio Ambiente srl.

brid pms risultato del test

BRID Wins Against VOCs

VOCs (Volatile Organic Compounds) are dangerous chemicals and they represent the most prevalent pollutants in indoor environments. Unlike HEPA filters, BRID destroys these gaseous pollutants that, when not treated, can cause long term health effects
Where we can find it:paint, lacquer, moth repellents, air fresheners, wood preservatives, aerosol sprays.

A BRID unit was placed in 0.5 cubic meter hermetic reactor that was polluted with vaporized ethanol. The quantity of ethanol was 100ppb This test was conducted by Micro-B srl

brid voc risultato del test

BRID Wins Against VOCs

Various types of VOCs have been tested to confirm the abatement indications. In particular, the following VOCs have been tested with very similar depletion results: ethyl acetate, formaldehyde, isopropanol, limonene, toluene. The graph shows the abatement curve of limonene, a substance which is very common in our homes

All of the following VOCs, formaldehyde, acetone, iso-propoanol, toluene were tested by inserting the BRID in a 1m3 plexiglass-tight chamber equipped with special nozzles for the introduction of pollutants and for sampling the gases to be analyzed.The test was performed by Biochemie Lab S.r.l.

brid voc risultato del test

BRID wins against Bacterial and Virus

A number of different types of bacteria can be found in the environments. We generally speak of "Total Microbial Load", meaning by this both the bacterial and mycetic due to yeasts and molds. In real environments, the total microbial load also varies during the day and especially as a result of aeration of the environments themselves. Unlike HEPA filters or activated carbon filters, there is no accumulation of bacteria in the filter but destruction. Consequently, there is no subsequent proliferation on the filters.
Dove sono presenti: sistemi di riscaldamento, aria condizionata, muffa, sospensione della polvere, animali domestici, esseri umani.

The microbial analysis were carried out within an office of common use, in order to have a basic microbial load sufficient to carry out the analysis. The sampling was performed following the M.U. 1962.2: 06 with Micro Flow instrumentation at a flow of 200 L / min 4 times a day, at a distance of two hours from each other. The same procedure was applied with the BRID device in BOOST mode in continuous service for 5 consecutive working days. At the end of the 5 days, the results obtained with and without BRID were compared, the graphs showing the daily averages obtained.
The test was conducted by Biochemie Lab S.r.l

risultato del test dei batteri brid

The action of Photocatalysis against viruses is ascertained. (link letteratura). Some tests on P.h.o.e.b.e.® filters are in progress to measure the efficacy on the reduction on the corona virus family.

Brid vs. Virus
A japanes study.

Scientific study on the capacity of Photocatalysis to deal with viral infections such as influence

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